I suddenly remember the time when the condensed milk and not the milk powder was the norm of the day for us all. We did not know so much about the importance of nutrition and also the benefits of breast feeding etc. At those days in the 50s and 60s, if children got enough supply of condensed milk were considered fortunate.
I am not here to talk about this issue of milk, somehow we did manage to grow up as what we are today despite the lack of the more nutritious milk powder! In some of the MBA papers or sessions for group discussion, there are topics related to how Nestle company handled the situation when modern day consumers were complaining about how mothers were brain- washed or deprived of the knowledge of the importance of breast feeding while the company did a thriving business and promoted milk powder as a substitute of natural mother milk etc.. Never mind about all that concerning the tussle between the consumers and Nestle, what I remember and impressed me the most was how this company came out with a very creative program whereby the wrapping label on every tin of this "susu cap junjung" was with some pictures of fishes and birds. One has to buy the tin of milk, unwrap the label cautiously in order to see the hidden picture of it on the other side of the label. Everyone in the household was crazy over this collection of pictures to paste and complete an album of fishes, and subsequently Nestle came out with another album on birds, which was equally successful as the first one. Practically this strategy had wiped out the sales of all other brands for a few months to half a year in my village before the condensed milk market got back to its normal situation. By that time our house had an over stock of condensed milk! Nestle had done a great job in this sales campaign and a very innovative way of promoting its milk products.
Until today I still could remember very well how some of those pictures look like, I wonder if there is anyone out there still keep those pictures or albums.
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